Yesterday, November 14th was the day Alice & White had their showroom opening at Södra Agnegatan 24, Stockholm Sweden. It was every bit as lovely and understated chic as I expected it to be. Ever since I found out that my favourite online eco store would open up a brick-and-mortar I couldn’t wait to see it with my own eyes as well as test and smell all the lovely brands that they carry. I’ve always had great luck in choosing products that I think I would like based on description (for the most part!) but as we all know, it is risky business buying something online without having smelled it or felt its texture, especially when going for full size products. This is a worry no more as I can now go test products to my heart’s content with the opening of this lovely showroom. Lona Darouze, the founder of Alice & White had done a tremendous job of setting up all the products and decorating the space just perfectly, very much in tune with style of her brand. In a word, minimalist chic. Low-key autumn tunes were playing in the background, the space smelled incredible (of course!) and there were healthy, organic refreshments along with a glass (or two!) of bubbly to complete the experience.
To celebrate this occasion, Elijah Choo of Bodhi & Birch and Marta Bencivenni of Magù Eco (Magù Mineral Makeup, blush previously reviewed here) graced us with their charming presence and it was a real pleasure getting to meet both again in person. I received the full on Elijah Hand Massage which if you have experienced it, you know is an absolute treat as he gently massages your hands with his products, all the while giving you the story behind it, the scents and ingredients used. My boyfriend and childhood friend were both treated to this experience and came away with gorgeously soft smelling hands. Before we left, Elijah massaged a bit of Ginger Brew on my boyfriend’s arm and he couldn’t stop smelling it all the way home, with each inhalation proclaiming his love (which was growing by the sniff!) for it! Alright, so that’s one Christmas present sorted then. It really was a delight to see Elijah in person again and I hope it doesn’t go too long before I have the pleasure of his company again.
Marta spoke engagingly about her make up line which is currently under testing (again, I love her blush), going into detail about the ingredients she uses and how they differ to conventional mineral make up. She has very kindly offered a consultation which I hope to take her up on early next year, where I will be going into more detail about her brand as well the person behind it. So stay tuned for that! Alice & White and Magù Eco will be sharing this space on Södra Agnegatan 24, a perfect pairing of two brands with a shared love and philosophy of natural organic beauty.
So without further ado, here are some photos of the evening which I hope convey just how lovely it was. And you might want a tissue to wipe the drool off, hehe.
So if you’re ever in Stockholm you know where to stop by for your organic and natural shopping, green beauty bunnies! Thank you again Alice & White for a truly wonderful evening of green beauty and I wish you continued success and prosperity in all that you do.