Alice & White Showroom Opening in Stockholm

a&w

Yesterday, November 14th was the day Alice & White had their showroom opening at Södra Agnegatan 24, Stockholm Sweden. It was every bit as lovely and understated chic as I expected it to be. Ever since I found out that my favourite online eco store would open up a brick-and-mortar I couldn’t wait to see it with my own eyes as well as test and smell all the lovely brands that they carry. I’ve always had great luck in choosing products that I think I would like based on description (for the most part!) but as we all know, it is risky business buying something online without having smelled it or felt its texture, especially when going for full size products. This is a worry no more as I can now go test products to my heart’s content with the opening of this lovely showroom. Lona Darouze, the founder of Alice & White had done a tremendous job of setting up all the products and decorating the space just perfectly, very much in tune with style of her brand. In a word, minimalist chic. Low-key autumn tunes were playing in the background, the space smelled incredible (of course!) and there were healthy, organic refreshments along with a glass (or two!) of bubbly to complete the experience.

To celebrate this occasion, Elijah Choo of Bodhi & Birch and Marta Bencivenni of Magù Eco (Magù Mineral Makeup, blush previously reviewed here) graced us with their charming presence and it was a real pleasure getting to meet both again in person. I received the full on Elijah Hand Massage which if you have experienced it, you know is an absolute treat as he gently massages your hands with his products, all the while giving you the story behind it, the scents and ingredients used. My boyfriend and childhood friend were both treated to this experience and came away with gorgeously soft smelling hands. Before we left, Elijah massaged a bit of Ginger Brew on my boyfriend’s arm and he couldn’t stop smelling it all the way home, with each inhalation proclaiming his love (which was growing by the sniff!) for it! Alright, so that’s one Christmas present sorted then. It really was a delight to see Elijah in person again and I hope it doesn’t go too long before I have the pleasure of his company again.
Marta spoke engagingly about her make up line which is currently under testing (again, I love her blush), going into detail about the ingredients she uses and how they differ to conventional mineral make up. She has very kindly offered a consultation which I hope to take her up on early next year, where I will be going into more detail about her brand as well the person behind it. So stay tuned for that! Alice & White and Magù Eco will be sharing this space on Södra Agnegatan 24, a perfect pairing of two brands with a shared love and philosophy of natural organic beauty.

So without further ado, here are some photos of the evening which I hope convey just how lovely it was. And you might want a tissue to wipe the drool off, hehe.

aandw

Bodhi & Birch's new Rosa Rosa line

Bodhi & Birch’s new Rosa Rosa line

Bodhi & Birch Christmas Gift Sets

Bodhi & Birch Christmas Gift Sets

Bodhi & Birch collection

Bodhi & Birch collection

me&elijah

Elijah working his magic on my boyfriend's hand. The sniffing begins!

Elijah working his magic on my boyfriend’s hand. The sniffing begins!

My beloved Aurelia in all its glory

My beloved Aurelia in all its glory

Pai collection with the new gorgeous packaging from Bodhi & Birch above.

Pai collection with the new gorgeous packaging from Bodhi & Birch above

Balance Me collection

Balance Me collection

More Balance Me goodies!

More Balance Me goodies!

The decadent May Lindstrom collection

The decadent May Lindstrom collection

Suti skincare, a brand I need to delve into!

Suti skincare, a brand I need to delve into!

Beautiful Neom candles in original packaging. New design to arrive soon!

Beautiful Neom candles in original packaging. New design to arrive soon!

RMS Beauty

RMS Beauty

Bloom & Blossom

Bloom & Blossom

Mitchell & Peach

Mitchell & Peach

Isn't that a gorgeous soap box? Perfect Christmas gift.

Isn’t that a gorgeous soap box? Perfect Christmas gift.

The dinkiest Bodhi & Birch Rosa Rosa samples; cleanser, toner and moisturiser. Thank you very much Elijah!

The dinkiest Bodhi & Birch Rosa Rosa samples; cleanser, toner and moisturiser. Thank you very much Elijah!

Lona, Elijah, myself and Princess Saskia

Lona, Elijah, myself and Princess Saskia

So if you’re ever in Stockholm you know where to stop by for your organic and natural shopping, green beauty bunnies! Thank you again Alice & White for a truly wonderful evening of green beauty and I wish you continued success and prosperity in all that you do.

6 comments

  1. Hephzibah (@GFMGFY) says:

    This looks fab! Love the photo showing the sniffing start! So great to be able to touch and smell products, especially if you’ve only been able to buy green beauty online. My first trip to Whole Foods and Being Content were amazing for that reason! Thanks for sharing your evening

    • caprinic says:

      Glad you enjoyed reading it Hephzibah! I’m so happy I can finally touch and smell products as well as see the fabulous Lona, she is such a force of nature and incredibly enthusiastic and passionate about what she does.
      I must make a visit to Content Beauty and Whole Foods next time I’m in London, looks amazing. Really enjoyed your Field Trip! Xx

    • caprinic says:

      Tack Jeanette! Det var mycket trevligt att träffa dig igen och nästa gång får vi absolut prata mer och dela med oss av våra green beauty erfarenheter =)

  2. Amber says:

    Wow what an amazing selection of products in one shop! Looks like heaven to me! Lovely photo of you & Elijah and I love that you took Princess Saskia along! My dogs would be causing a right havok haha! xx

    • caprinic says:

      I agree, amazing selection! And it wasn’t everything! You know how it is, in the midst of excitement at being there and chatting to everyone you forget to take pictures, or at least I do! Aw thanks Amber 🙂 Yes, Saskia was very well behaved (ie shy!) and kept to herself under tables near either me or daddy! ;P She was so quiet at one point that I forgot she was there! Oops. Xx

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